From its modest beginnings in 2019 as Virtual Bookshelf, a one-man story index and review blog, we have now rebranded to Archdale. Our ambitious aim is to provide start to end writing and publishing support for self-published and aspiring writers and become the trusted hub for finding great new stories for all readers.
Our new name opens doors for future opportunities outside of a simple, online story index of web fiction. Rebranding to Archdale will allow us to more flexibly designate specific areas of operation and content both occurring now and for the future. This includes Archdale Reviews, Interviews, Articles, and Books.
However, the story index, our core function, is retained and now called Archdale Virtual Bookshelf (AVB). It is located at a separate domain for organizational purposes and a scalable scope.
This abbreviation is in our new logo as shown below at the end. The connected letters in the logo symbolize the connection between all in the community while the B’s appearance is like a sideways, open book. While the font is sans serif to embrace the digital age and quantitative front of assessment scores, the flow of the connected letters is also reminiscent of cursive. AVB can also be read as AB for Archdale Books.
Here’s to the bright future of writing and reading in the digital age and to Archdale that spans from the valley to the arcing sky.
Archdale Books 